I was commissioned to explore brand identity beyond conventional digital and print assets. I selected a legacy logo of mine that is characterised by its bold typography and vibrant colour to serve as the basis of a vehicle wrap concept.

I sourced a 2D van template to ensure my design fit the specific mechanical features of the van model. I then evolved the high energy, CMYK-inspired logo to scale, ensuring that the complex halftone patterns remained sharp at a large-format resolution. Next I produced a series of 2D elevations, front, rear and profile to finalise the placement of the critical brand elements including the company URL and phone number to ensure maximum legibility when in transit.

To move beyond traditional flat mock ups, I used Generative AI (Adobe Firefly) to render the 2D artwork into a realistic 3D environment. By using an AI driven workflow, I was able to simulate real-world lighting, reflections, and surface textures, providing a high fidelity preview of what the Van would have looked like as a real life installation.