While working with a boutique maker of handmade silver jewellery, I was tasked with elevating their digital footprint in a saturated market. With the primary sales engine being Etsy, the strategic challenge was to break through the high volume of competition and establish a distinct, premium brand presence.

Social Media Optimisation & Conversion
Recognising that visual storytelling is the primary driver for artisanal goods, I developed a comprehensive social media content strategy for Instagram and Facebook.

• Engagement-Focused Creative: I designed a series of high-impact posts and promotional banners tailored to capitalise on the platforms' algorithms.
• Traffic Acquisition: Every asset was engineered with a clear call-to-action (CTA), designed to bridge the gap between social discovery and direct-to-site conversions.
• Brand Consistency: By aligning the aesthetic of the social assets with the craftsmanship of the jewellery, I helped foster a cohesive brand identity that resonated with a loyal customer base.

Programmatic & Web Advertising
In addition to organic social growth, I have experience in targeted display advertising. Below is a curated selection of web banners and pop-up advertisements developed for various clients. These assets were designed with a focus on:
• Visual Hierarchy: Ensuring the value proposition is immediately clear within the first second of exposure.
• Platform Adaptability: Creating versatile designs that maintain clarity and impact across various aspect ratios and digital environments.
• CTR Optimisation: Utilising bold typography and strategic colour theory to maximise click-through rates in competitive digital spaces.