A key aspect of my role at Lascar Electronics and Honeywell involved designing high-impact graphics for trade shows and exhibitions. I collaborated closely with the Events Manager, marketing team, and event organizers to align the design concept with specific campaign themes or featured/new products. After gathering all the technical specifications, stand dimensions, and structural layouts, I’d begin producing the initial design concepts.

Following our team's standard review workflow, I’d refine the concepts into a finalised 2D format. These would be the graphic files to be supplied to the manufacturers. To help stakeholders and the sales team visualise the space before the event, I often built 3D mockups using Blender, like the one shown here. Once the model was set up, I could easily render short animations. This added a dynamic asset that the marketing team could use across other channels to promote the show.

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